Nike has teamed up with Korean fashion label Hyein Seo for the first time to release a brand-new sneaker called the Ava Rover. This exciting collaboration introduces a fresh lifestyle model with a unique and bold design.
The Hyein Seo x Nike Ava Rover comes in a color called Sequoia/Black/Cargo Khaki, which gives it a dark and earthy look. It features a sleek black sole made with ReactX foam, which helps make the shoe soft and bouncy underfoot. One of the most noticeable design elements is the pixel-style mudguard around the shoe, giving it a futuristic touch. The small Nike Swoosh is placed near the toe, and you’ll find Hyein Seo’s name on the heel loop and inside the shoe on the sockliner.
This sneaker is not just about looks—it’s also about comfort and style for everyday wear. It blends Hyein Seo’s edgy fashion style with Nike’s advanced sneaker technology.
The release schedule is as follows:
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June 6: Available on Hyein Seo’s official website.
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June 13: Available at select Korean sneaker stores.
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Global release: Coming later in 2025.
This launch is part of Nike’s ongoing effort to connect with South Korean creatives, following previous collabs like the Air Jordan 3 “Seoul 2.0” and a special Air Max 95.
With a price tag of $140 USD, the Ava Rover is expected to be one of the standout sneaker drops of the year. Stay tuned for the global launch if you’re outside Korea and want to grab a pair!
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