Luxury watchmaker TAG Heuer and sportswear brand New Balance have teamed up to introduce two high-performance products designed for athletes who demand both style and substance — the TAG Heuer Connected Calibre E5 40 mm x New Balance Edition smartwatch and the FuelCell SuperComp Elite v5 running shoes. This partnership blends TAG Heuer’s expertise in timekeeping with New Balance’s advanced running technology, celebrating precision, innovation, and motion.
A Smartwatch Engineered for Performance
The TAG Heuer Connected Calibre E5 40 mm x New Balance Edition is built for athletes who value technology and craftsmanship. It features the fifth-generation Calibre E5 movement, a custom in-house operating system, and a black DLC–coated Grade-2 titanium case that offers strength while keeping the watch lightweight. The sandblasted finish gives it a sleek, sporty feel, while a unique 0–100 scale on the dial syncs with app-based training metrics for real-time performance tracking.
In keeping with the collaboration theme, the smartwatch highlights English Purple and vibrant green accents, inspired by New Balance’s athletic identity. The New Balance logo is engraved on the sapphire caseback, symbolizing the unity between luxury craftsmanship and athletic innovation. The watch’s Cushion Comfort System strap uses a blend of rubber and high-tech textile materials — the same fabric found in the shoes — ensuring durability and comfort during intense training sessions. Each watch is priced at 1,950 CHF (around $2,447 USD) and comes with a second New Balance–embroidered strap for added functionality.
The Race-Ready FuelCell SuperComp Elite v5
The FuelCell SuperComp Elite v5, retailing for $270 USD, represents New Balance’s latest evolution in racing footwear. Designed for speed and endurance, it features an ultralight carbon-fiber plate, a PEBA midsole for powerful energy return, and an 8mm heel-to-toe drop to support a natural running motion. The engineered mesh upper enhances breathability, while the durable rubber outsole ensures grip and stability on race day.
Together, the watch and sneakers form a dual-performance ecosystem that pushes the limits of what athletes can achieve. As Chris Davis, Global Brand President and CMO of New Balance, explains:
“From the pinnacle design of our FuelCell SuperComp Elite 5 to the cutting-edge intelligence of TAG Heuer’s Connected Calibre E5, we’re creating instruments that elevate athletes and celebrate the art of innovation.”
Limited-Edition Precision
Both the smartwatch and sneakers come in co-branded packaging, featuring custom sockliners and exclusive branding details. This limited-edition release is designed for those who see performance as a lifestyle — whether on the track, in training, or in daily life.
As George Ciz, CMO of TAG Heuer, puts it:
“Our collaboration with New Balance felt like a natural alignment. We’ve combined cutting-edge watch technology with the highest-performing running shoes to inspire people to push their limits — on the track, the road, or in life.”
Detail Info:
- Smartwatch: TAG Heuer Connected Calibre E5 40 mm x New Balance Edition
- Case: Black DLC–coated Grade-2 Titanium (40 mm)
- Movement: Calibre E5 (5th Gen) with in-house OS
- Price: 1,950 CHF (~$2,447 USD)
- Special Features: 0–100 dial scale, sapphire caseback with NB engraving, dual straps
- Running Shoe: New Balance FuelCell SuperComp Elite v5
- Price: $270 USD
- Tech: Carbon-fiber plate, PEBA midsole, 8mm drop, engineered mesh upper
- Release Date: Limited Global Release — Coming Soon
- Packaging: Co-branded box with custom sockliners
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