Louis Vuitton Revives a Cult Classic with the Limited-Edition Monterey Watch

Louis Vuitton has brought back one of its most iconic creations — the Monterey watch, a modern reinterpretation of the brand’s very first wristwatch from the late 1980s. This new release pays tribute to the original LV I and LV II timepieces, designed by architect Gae Aulenti, which became collector favorites for their unique pebble-shaped, lug-free design.

A Timeless Design Reimagined
The new Monterey keeps the spirit of the original alive while updating it for today’s watch enthusiasts. It features a 39mm yellow gold case with a pocket-watch-inspired crown placed at 12 o’clock — a nostalgic nod to its predecessor. The white Grand Feu enamel dial preserves the bold graphic layout of the 1988 model, including the red and blue accents that highlight its twin hour and minute scales.

Modern Mechanics Meet Classic Craftsmanship
While the original LV watches were powered by quartz movements, the 2025 Monterey steps up with an in-house automatic caliber, the LFTMA01.02, offering a 45-hour power reserve. This automatic movement reflects Louis Vuitton’s growing expertise in fine watchmaking, developed at La Fabrique du Temps Louis Vuitton, the brand’s Swiss watchmaking atelier.

Adding to its elegance, the watch comes with a quick-release strap system inspired by the vintage version and features an engraving on the caseback that proudly reads “1 of 188”, marking its exclusivity.

Respecting Heritage with a Modern Touch
According to Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, “Reinterpreting a creation means respecting its design and spirit. We maintain the same graphic codes but strive for a more modern and elevated feel.” The Monterey is not just a revival — it’s a refined evolution that bridges Louis Vuitton’s heritage with cutting-edge craftsmanship.

A Collector’s Piece of the Future
The Louis Vuitton Monterey stands as a tribute to timeless design and artisanal precision, merging the elegance of the past with the innovation of the present. Limited to 188 pieces worldwide, this reimagined classic is expected to become a must-have for collectors and enthusiasts of fine watchmaking.

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