Cooper Flagg’s First New Balance Sneaker Celebrates His Maine Roots

October 28, 2025

As rising NBA star Cooper Flagg gears up for his professional debut with the Dallas Mavericks, New Balance is marking the occasion with a special sneaker release — the New Balance Hesi Low V2 “Cooper Flagg.” This launch represents Flagg’s first-ever retail shoe collaboration, designed as a personal tribute to his hometown and early beginnings in Maine.

The sneaker, a special edition of New Balance’s Hesi Low V2 performance model, isn’t a full signature shoe but carries strong personal symbolism. Its design draws inspiration from the natural beauty of Maine, using a mix of dark and light green tones to reflect the state’s dense forests and northern landscapes. A grey mesh base provides breathability, while cream accents on the midsole and a fir green lace support panel tie the earthy palette together, creating a sleek and balanced look.

Speaking about the collaboration, Flagg shared, “I’m taking the next step in my career, but I’m always going to be a product of my hometown in Maine. Working with the New Balance design team on this has been really cool.”

The release also perfectly aligns with Flagg’s first official NBA appearance, symbolizing his journey from promising young prospect to professional athlete. The Hesi Low V2 x Cooper Flagg combines personal storytelling with high-performance basketball tech, offering a lightweight build, strong grip, and responsive cushioning — ideal for dynamic play on the court.

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