adidas has teamed up with Bronx sneaker institution City Jeans for a meaningful collaboration: the Gazelle Indoor “Diamond in the Rough.” More than just a shoe, this release honors the resilience, energy, and creativity of the Bronx, where City Jeans has been a community cornerstone since 1993.
A Design with Layers of Meaning
The sneaker features a navy ripstop upper that can be torn away to uncover powder blue suede underneath — symbolizing the hidden beauty within resilience. A “start here” heel tag and permanent pull tab add extra flair, while the lenticular tongue branding shines like diamonds, reflecting the shoe’s name. Each of the 800 pairs is individually numbered on the inner lining, making them unique collectibles.
Community at Its Core
City Jeans isn’t just about selling sneakers — it’s about supporting the people around them. “We exist for our community and for the people who inspire us every day,” said Ben Winrauke, COO of City Jeans. Eric Canals, Head Buyer, added, “This story reflects the Bronx itself: tough on the surface, yet filled with creativity, resilience, and diamonds that shine.”
With eight stores in the Bronx and one in Queens, City Jeans has always invested back into the community through local hiring and school programs, further solidifying its role as a cultural hub.
Release Info
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Name: City Jeans x adidas Gazelle Indoor “Diamond in the Rough”
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Colorway: TBC
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SKU: TBC
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MSRP: $130 USD
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Release Date: TBC
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Where to Buy: City Jeans (in-store & online)
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Pairs: Limited to 800 (individually numbered)
Why It Matters
This collaboration is more than just sneakers. It’s a celebration of the Bronx spirit — tough, creative, resilient, and shining like diamonds. For collectors and community members alike, this pair is a piece of local history.
Detail Info: Limited to 800 pairs, the City Jeans x adidas Gazelle Indoor “Diamond in the Rough” features tear-away navy ripstop revealing powder blue suede, lenticular diamond-inspired branding, and exclusive numbering, priced at $130 USD, dropping soon at City Jeans.
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