Post Malone has officially stepped into the fashion world with his first runway show for Austin Post Apparel. Titled “Season One: At First Light,” the collection reimagines the classic cowboy style and brings it to the heart of Paris.
The show celebrated the spirit of the cowboy—strength, individuality, and connection to the land—while giving it a modern update. Post Malone included iconic looks like denim-on-denim outfits, but with stylish tailoring and unique details. Velvet jackets with gold stars added a mix of ranch grit and rock-and-roll shine.
One of the standout features was the fringe jacket. Originally made for practical use on the frontier, Post Malone turned it into a fashionable statement piece, symbolizing freedom and movement.
Every look was paired with authentic Lucchese boots, and the show even featured a live horse on the runway. This bold move highlighted Post Malone’s dedication to cowboy culture, showing that Austin Post Apparel is more than just a trend—it’s a lifestyle.
Detail Info:
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Brand: Austin Post Apparel
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Collection Name: Season One: At First Light
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Debut Location: Paris
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Style Highlights: Denim-on-denim, fringe jackets, velvet jackets with gold stars
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Special Touches: Authentic Lucchese boots, live horse on runway
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