Gentle Monster’s experimental project HAUS NOWHERE has revealed a bold new artwork called “More Is More” in collaboration with artist and director Max Siedentopf. Known for pushing boundaries with surreal sculptures, Siedentopf brings a new vision to HAUS NOWHERE’s idea of creating “a space unlike any other.”
The installation, now open in Seoul, Dosan, Shanghai, and Shenzhen, takes the shape of a mountain made of black trash bags that move in a rhythmic flow. At its center stands an elderly man holding a single gold bag, his animatronic eyes scanning the scene around him. Other versions of the artwork show figures half-buried within the mountain of bags.
This unusual display blends art, technology, and design, creating a space that feels both uncanny and cinematic. By turning everyday objects into something striking and thought-provoking, “More Is More” challenges visitors to see brand spaces as more than just stores—they become living art experiences.
Presented alongside Gentle Monster’s “The Future Returned” concept in Seoul, this marks a new chapter for HAUS NOWHERE. The project will continue to work with artists from Korea and abroad to commission unique works that mix exhibition and experience.
Detail Info:
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Project: HAUS NOWHERE by Gentle Monster
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Artwork: “More Is More”
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Artist/Director: Max Siedentopf
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Concept: Surreal sculptural installation with moving black trash bags and lifelike figures
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Locations: Seoul, Dosan, Shanghai, Shenzhen
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Special Features:
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A mountain of black trash bags in rhythmic motion
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Elderly man figure holding a gold bag with animatronic eyes
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Other versions include figures buried in the heap
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Presented With: Gentle Monster’s “The Future Returned” concept
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Purpose: Redefining brand spaces as immersive art experiences
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