Audemars Piguet is officially returning to Watches and Wonders Geneva 2026, marking its first appearance at the event since 2019, back when the fair was still called SIHH. This comeback highlights the growing importance of the show and gives the Swiss watchmaker a chance to celebrate its heritage while reconnecting with the global watchmaking community.
The 2026 edition is shaping up to be bigger than ever. Alongside Audemars Piguet, 10 more brands will join the lineup, including Swiss clockmaker L’Epée 1839 and watchmakers Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B, and Sinn Spezialuhren. With these additions, the event will feature 66 exhibitors in total.
Meanwhile, H. Moser & Cie. and Frederique Constant will upgrade to larger booths, reflecting their growing presence at the fair. On the other hand, Montblanc, Bell & Ross, Speake-Marin, and MeisterSinger—who were part of the 2025 edition—will not return next year.
The event will take place in Geneva from April 14 to April 20, 2026, giving watch lovers and industry insiders an entire week to experience the latest innovations, timeless designs, and high craftsmanship from top global brands.
Detail Info
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Event: Watches and Wonders Geneva 2026
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Dates: April 14 – 20, 2026
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Location: Geneva, Switzerland
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New Exhibitors: Audemars Piguet, L’Epée 1839, Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B, Sinn Spezialuhren
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Total Exhibitors: 66
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Returning with Larger Booths: H. Moser & Cie., Frederique Constant
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Brands Not Returning: Montblanc, Bell & Ross, Speake-Marin, MeisterSinger
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