The Whitaker Group is once again teaming up with New Balance to continue their “Willful Bias” story. After the success of their 9060 “Missing Pieces” and last year’s 1906U “Willful Bias” collection, the partnership is back with two new sneakers: the MADE in USA 990v4 and 998, both dressed in a fresh “Jade Green” colorway.
The campaign captures the feeling of college semesters ending, channeling that mix of excitement and change through a cinematic short film. The sneakers themselves combine premium materials, blending soft hairy suede with smooth leather accents for a textured, elevated look.
The release is spread over several days. Raffles for both pairs are open through all TWG storefronts until August 4. An early online and retail launch happens via JAIDE on August 7, followed by a full release across all TWG stores, both online and in-store, on August 8. Both adult pairs are priced at $220 USD, with the 990v4 also dropping in Preschool sizes for $110 USD.
Release Info:
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Name: The Whitaker Group x New Balance MADE in USA 990v4 & 998 “Willful Bias”
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Colorways: Jade Green and Jade Green
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SKUs: TBC
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MSRP: $220 USD (Adult), $110 USD (Preschool 990v4)
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Release Dates: August 7 (JAIDE), August 8 (All TWG Storefronts)
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Where to Buy: JAIDE, TWG Online & Retail Stores
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