To celebrate the 25th anniversary of the Nike Air Superfly, Dover Street Market (DSM) has teamed up with Nike to reimagine the classic sneaker in a fresh and fashionable way. Known for its sleek shape and sporty design, the Air Superfly has now been updated with DSM’s clean and minimalist style.
The new version keeps the original features that made the Air Superfly special — like its all-over perforated leather upper that gives it a breathable and athletic feel. But DSM adds its own unique twist by including soft suede details, giving the sneaker a more premium, fashion-forward look. On the tongue, you’ll spot a custom logo designed by DSM founder Rei Kawakubo, blending Nike’s Swoosh with DSM’s creative flair.
To launch the shoe, DSM has also created special in-store displays in their New York, London, and Los Angeles stores. These setups, designed by creative agency Zak Group, showcase the Air Superfly like a piece of art — highlighting its mix of sports style and modern fashion.
The new Nike x DSM Air Superfly will be available in three colorways, giving sneaker fans different stylish options to choose from. Whether you're into fashion, sportswear, or just looking for a clean everyday sneaker, this drop brings together performance and design in a perfect way.
Release Info:
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Name: Nike x Dover Street Market Air Superfly
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Colorways: Three minimalist color options
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Price: £90 GBP / $100 USD
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Release Date: July 10, 2025
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Where to Buy: Dover Street Market stores and online at DSM e-shops
This collaboration proves that even after 25 years, the Air Superfly still has the power to impress — now with a stylish DSM twist.
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