Where technology meets craftsmanship.
Nanushka, the Budapest-based designer brand, has teamed up with ASICS to reimagine the GEL-KINETIC FLUENT, blending modern technical features with a touch of artisanal design. This unique collaboration stands out for its attention to detail and creative tweaks, making it one of ASICS’ more distinctive partnerships.
Design Highlights
- Two Colorways: The sneaker comes in tan with black and silver accents and black with white stitching and amber heel cushions, offering a natural and versatile palette.
- Neoprene Sock Liner: The shoe features a neoprene liner with a retro Nanushka tag for added comfort and a nostalgic touch.
- Bungee Laces: A hybrid bungee-style lacing system replaces traditional laces, giving the sneaker a modern and technical edge.
- Crafted Aesthetic: The stitched ASICS taping and contrasting elements add a crafty, handmade vibe to the design.
Inspiration and Purpose
Sandra Sándor, the founder and creative director of Nanushka, shared that organic forms in nature inspired the design, reflecting her personal sense of creativity and balance. The collaboration also supports ASICS’ Crafts for Mind initiative, which promotes mental health awareness. Proceeds will help fund Mind Over Mountains, a charity that encourages well-being through nature.
Release Information
- Price: TBC
- Release Date: March 25, 2025, at 8 AM ET / 12 PM GMT / 1 PM CET
- Where to Buy: Available on the Nanushka web store, Nanushka flagship stores in London and New York, and Dover Street Market London.
This partnership between Nanushka and ASICS is more than just a sneaker—it’s a thoughtful blend of design, nature, and mental health awareness, making it a must-have for fans of both brands.
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