On Celebrates Lunar New Year with "Year of the Snake" Cloudtilt

 

Swiss sportswear brand On is honoring the Lunar New Year with its special “Year of the Snake” pack, featuring exclusive footwear and apparel.

At the heart of this collection is the On Cloudtilt, a limited-edition version of the brand’s popular sneaker. This festive design showcases a sleek white base, complemented by a snakeskin print and luxurious gold and burgundy accents. The shoe also features speed laces with celebratory detailing, while On’s signature CloudTec Phase and Helion™ superfoam provide smooth weight transfer and excellent energy return. The Cloudtilt is available in both adult and children’s sizes, priced at $170 USD.

The apparel collection matches the shoe’s celebratory theme, offering a mix of casual and performance pieces. This includes tees, hoodies, long-sleeved shirts, socks, and headwear, all dressed in the same white, burgundy, and gold colorway.

The Year of the Snake pack is available now on On’s official webstore. Whether for training or celebrating in style, this collection brings a festive twist to high-performance sportswear.