LOEWE and On Launch Cloudsolo Sneaker and Performance Apparel Collection

 

Luxury fashion house LOEWE and Swiss performance brand On have joined forces once again to release a new collection featuring sneakers and outdoor-inspired apparel. This marks their most innovative collaboration yet, spotlighting the first sneaker co-designed by both brands — the Cloudsolo.

The collection blends LOEWE’s luxury craftsmanship with On’s technical expertise, resulting in products that are both stylish and functional.

The new Cloudsolo sneaker comes with On’s signature CloudTec midsole for superior cushioning, Helion superfoam for energy return, and a Speedboard plate for responsiveness. It’s crafted from technical mesh, detailed with LOEWE’s signature “pebble” toggle, and includes elastic speed laces for a modern, easy fit. Available in vibrant colors like turquoise, orange, and lime green — as well as neutral shades — the Cloudsolo stands out as both a fashion statement and a performance shoe.

Alongside the Cloudsolo, the collaboration also reintroduces the Cloudtilt sneaker in two new colors — denim grey and denim blue. The Cloudtilt features a mesh sock upper, rubber toe guard, and co-branded heel loop, offering a sleek, athletic look for everyday wear.

The apparel line complements the sneakers with a functional yet premium wardrobe. It includes flocked anoraks, cargo trousers, and base layers — all designed for comfort, flexibility, and protection against unpredictable city weather. The line captures LOEWE’s refined aesthetic while embracing On’s innovation in technical performance wear.

The LOEWE x On collection will be available for pre-sale online on October 15, followed by a global release on October 16 through LOEWE stores and its official website.

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Detail Info

• Collection Name: LOEWE x On Cloudsolo & Apparel Collection

• Key Highlight: First sneaker co-designed by both brands (Cloudsolo)

• Models:

  • Cloudsolo: New silhouette with CloudTec midsole and pebble toggle

  • Cloudtilt: Returning in denim grey and denim blue

• Materials: Technical mesh upper, CloudTec midsole, Helion superfoam, Speedboard plate

• Design Elements:

  • Elastic speed laces

  • Co-branded details

  • Lightweight and translucent textures

• Apparel Collection:

  • Flocked anoraks

  • Cargo trousers

  • Base layers

  • Focus on comfort and weather adaptability

• Color Options: Neutral shades + bold tones (turquoise, orange, lime green)

• Pre-Sale Date: October 15, 2025

• Release Date: October 16, 2025

• Where to Buy: LOEWE stores and loewe.com