Carhartt WIP is back with a fresh campaign for its Fall/Winter 2025 collection, this time choosing the quiet suburbs of Atlanta as its backdrop. Known for its cinematic storytelling, the brand highlights how its workwear fits naturally into everyday life.
The campaign, shot by Daniel Derro Regan and directed by Ben Dorado, focuses on simple, real moments. Viewers see teenagers spending time together in their neighborhood and a dancer enjoying a calm pause before heading out for the night. These relaxed scenes give the collection a very human and relatable touch.
Featured pieces include Carhartt WIP’s signature OG Chore Coat in Dearborn Canvas, the Women’s OG Michigan Coat, along with cozy fleeces, hoodies, and sweatpants. The visuals emphasize comfort and reliability, while also showing how workwear has grown more versatile, fitting seamlessly into modern daily routines.
The campaign video and photo series reflect the brand’s message: workwear isn’t just for work—it’s for living.
Detail Info
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Brand: Carhartt WIP
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Collection: Fall/Winter 2025
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Campaign Location: Atlanta suburbs
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Photographer: Daniel Derro Regan
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Director: Ben Dorado
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Key Items: OG Chore Coat (Dearborn Canvas), Women’s OG Michigan Coat, fleeces, hoodies, sweatpants
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Style: Everyday workwear with comfort and versatility
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Availability: Carhartt WIP website & partner retailers
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