Zendaya has teamed up with Swiss sportswear brand On to create her first co-designed sneaker, the Cloudzone Moon. The launch is part of On’s new “Be Every You” campaign, which focuses on embracing all sides of who you are.
The campaign’s short film, directed by Bardia Zeinali and styled by Zendaya’s longtime fashion partner Law Roach, uses a cinematic approach to show the idea of duality — the different, sometimes contrasting, parts of a person’s identity. In the film, Zendaya reflects on how the world often tries to tell people who to be, but the message is clear: you don’t have to choose just one version of yourself.
Zendaya explained that movement has always helped her connect with herself and that it means something different for everyone. She hopes the sneaker and the campaign remind people to embrace all the different sides of who they are.
The Cloudzone Moon is available now online at On’s webstore and in stores worldwide.
Release Info:
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Name: Zendaya x On Cloudzone Moon
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Campaign: Be Every You
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Release Date: Available Now
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Where to Buy: On webstore & global On retail stores
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