Two global icons — Pepsi and Seiko — have joined hands for a unique collaboration. The result? Two new limited-edition Seiko 5 Sports watches inspired by Pepsi’s logos from the past and present. These exclusive timepieces will officially launch on September 5, 2025.
The first model, Caliber 4R36 SBSA319, takes inspiration from Pepsi’s 1990s logo. It comes with a striking mix of blue, white, and red, echoing the retro two-tone bezels loved in that era. At the 6 o’clock position, you’ll spot the old-school Pepsi logo, making it a perfect piece for collectors who enjoy nostalgia with modern quality.
The second model, Caliber 4R34 SBSC023, reflects Pepsi’s modern design identity. Created by PepsiCo Design & Innovation, it features a bold black finish with a 42mm case and a GMT function, allowing users to track two time zones at once. Sleek, modern, and functional — it’s built for today’s lifestyle.
Both models are limited to just 7,000 units worldwide each. They include a see-through case back with Pepsi branding and arrive in a collector’s box shaped like a Pepsi can, making them even more special for fans.
Detail Info:
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Name: Seiko 5 Sports Pepsi Collaboration
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Models: Caliber 4R36 SBSA319 (1990s logo), Caliber 4R34 SBSC023 (modern logo)
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Case Size: 42mm
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Functions: 4R36 with day/date; 4R34 with GMT
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Special Features: Pepsi logo on dial, see-through case back, Pepsi can collector’s box
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Units Made: 7,000 each
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Release Date: September 5, 2025
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Where to Buy: Seiko online and select retailers
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