A Fresh Take on a 2010s Runner
New Balance is bringing back its 740 silhouette, a tech runner from the 2010s, and it’s already gaining attention with collaborations. After teaming up with Aminé, the
CNCPTS x New Balance 740 is the latest effort to push this retro runner back into the spotlight.
Design Highlights
CNCPTS has reimagined the 740 with bold colors and materials:
- A gradient mesh base that shifts from light to dark green from heel to toe.
- Bright orange accents on the tongue and New Balance logo for a striking contrast.
- Light grey overlays on the toe and quarter panels for a neutral balance.
- The extended heel panel ties the green and orange shades together for a cohesive look.
- Cork insoles, adding a premium and eco-friendly touch.
Positioned for Success
The New Balance 740 is joining the ranks of other successful revived runners like the 1906R, 2002R, and 530. With its unique retro aesthetic and lifestyle appeal, New Balance appears to be betting big on the 740’s resurgence.
CNCPTS Collaboration
This collaboration follows CNCPTS’ recent work with the ASICS GEL-Kayano 14, showcasing their expertise in tech-inspired footwear. Their touch on the 740 adds another layer of appeal to this emerging classic.
Release Details
Specific release dates for the CNCPTS x New Balance 740 haven’t been announced yet. However, anticipation is high as New Balance continues to revitalize its archives with exciting partnerships.
Stay tuned for updates as we learn more about when these stylish runners will hit shelves!
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