A Special Anniversary for a Timeless Collaboration
Aimé Leon Dore (ALD) and New Balance are marking their fifth anniversary in style by revisiting their roots. After years of successful collaborations, the duo is bringing back the OG 997, a vibrant and multicolored silhouette that celebrates the partnership’s journey.
A Design Full of Character
The Aimé Leon Dore x New Balance Made in USA 997 showcases a multicolored design with premium materials:
- Suede overlays and mesh underlays for texture and durability.
- An ENCAP midsole ensures comfort and support.
- A rubber outsole adds grip and a sleek finish.
This sneaker doesn’t just stand out; it feels like a full-circle moment for two brands that have built something special together.
A Unique Campaign
The launch is accompanied by a heartfelt campaign video featuring actor Ray Winstone, who likens the collaboration to a perfect partnership. Winstone reflects:
“Picking the right partner is one of life’s biggest decisions. When it’s perfect, it’s something special.”
The video celebrates the rare connection between New York’s Aimé Leon Dore and Boston’s New Balance, solidifying their bond in both sport and style.
How to Cop the OG 997
- Raffle Opens: December 2, 11 a.m. EST.
- Where: Enter at Aimé Leon Dore’s official website.
With its rich history and bold design, the OG 997 is more than a sneaker—it’s a tribute to five years of groundbreaking collaboration. Don’t miss your chance to own a piece of this legacy.
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