The fashion label J.L-A.L and performance footwear brand HOKA are teaming up once again, this time focusing on the Mafate X, a shoe built for technical trail running.
This partnership isn’t new. Back in 2023, Jean-Luc Ambridge Lavelle (J.L-A-L’s founder) and Thomas Cykana (HOKA’s senior director of collaborations) first worked together on reimagining the Tor Ultra Boot. Their shared vision has now brought them together for a second chapter.
The Mafate X collaboration blends performance with lifestyle design. While HOKA ensures that the shoe is equipped for trails and endurance, J.L-A.L adds a unique creative touch. One standout detail is the subtle shimmering finish, inspired by iridescent textures such as sushi. This mix of technical function and artistic expression makes the Mafate X not just a running shoe but also a statement piece.
The campaign highlights both brands’ journey—showing how a performance runner can also become a lifestyle essential.
Detail Info:
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Collaboration: J.L-A.L x HOKA
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Model: Mafate X
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Focus: Performance + Lifestyle design
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Key Detail: Shimmering, iridescent-inspired finish
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Previous Collab: Tor Ultra Boot (2023)
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Availability: To be announced
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