A Sneaker That Changed the Game is Back in Its OG Look
Can you believe it’s been 10 years since the adidas UltraBOOST first hit the shelves? Back in 2015, sneaker lovers couldn’t get enough of its sleek design and unmatched comfort. To celebrate this milestone, adidas is bringing back the UltraBOOST 1.0 in its original colorway, reminding us why it became an instant classic.
Sneaker Details:
- Product Name: adidas UltraBOOST 1.0 “10th Anniversary”
- Colorway: Core Black/Core Black/Gold Metallic
- SKU: B27171
- Price: $180 USD
- Release Date: February 11
- Where to Buy: adidas CONFIRMED and select retailers
Why It’s Special:
The UltraBOOST shook up the sneaker world with its Primeknit upper for a snug fit and the super comfy BOOST midsole that felt like walking on clouds. It wasn’t just a running shoe; it became a fashion icon, influencing the rise of other popular adidas models like the NMD.
For the 10th anniversary, adidas keeps it true to the original with a textured black upper, a purple heel cage featuring “ultra” text in black, and a bold metallic gold “boost” callout. The white BOOST midsole adds that signature cushion, while a black rubber outsole keeps things grounded.
If you missed out the first time or just want to relive the hype, mark your calendar for February 11. This pair is bound to fly off shelves, just like it did a decade ago!
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